Privacy policy

Last updated: June 19, 2026

This privacy policy explains how1969 (the "Site", "we", "our" or "us") collects, uses and discloses your personal information when you visit, use our services or make a purchase on 1969store.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this privacy policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, a website visitor or any other individual whose information we have collected in accordance with this privacy policy.

Please read this privacy policy carefully.

Changes to this privacy policy

We may update this privacy policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised privacy policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How we collect and use your personal information

To provide the Services, we collect and have collected over the past 12 months personal information about you from various sources, as set out below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

Personal information we collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information we collect directly from you

The information you submit directly to us through our Services may include:

Contact details including your name, address, phone number and email address.
Order information including your name, billing address, shipping address, payment confirmation, email address and phone number.
Account information including your username, password, security questions, and other information used for account security purposes.
Purchase information including items you browse, add to your basket, or save to your account, such as loyalty points, reviews, referrals or gift cards, or purchases.
- Loyalty points/product reviews/referrals/saved gift cards
Customer service information including information you choose to include in your communications with us, for example when you send a message through the Services.

Certain features of the Services may require you to provide us directly with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing those features.

Information we collect about your usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address and other information regarding your interaction with the Services.

Information we obtain from third parties

Finally, we may obtain information about you from third parties, including from suppliers and service providers who may collect information on our behalf, such as:

Companies that support our Site and Services, such as Shopify.
Our payment processing providers, who collect payment information (e.g. Bank account details, credit or debit card information, billing address) to process your payment in order to fulfil your orders and provide you with the products or services you have requested, for the purpose of performing the contract we have entered into with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries and cookies.

Any information we obtain from third parties will be processed in accordance with this privacy policy. See also the section below, Third-party websites and links.

How we use your personal information

Provision of Products and Services. We use your personal information to provide you with the Services in order to perform the contract we have entered into with you, including processing your payments, fulfilling your orders, sending you notifications relating to your account, purchases, returns, exchanges or other transactions, to create, maintain and manage your account, arrange shipping, facilitate any returns and exchanges, and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you may choose to use. In that case, Shopify will process your information as described in its privacy policy and consumer privacy policy.
Marketing and advertising. We may use your personal information for marketing and promotional purposes, for example to send marketing, advertising, and promotional communications by email, SMS, or post, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you reside in the EEA, the legal basis for these data processing activities lies in our legitimate interest in selling our products, in accordance with Art. 6(1)(f) of the GDPR.
Security and fraud prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activities. If you choose to use the Services and create an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details. If you believe your account has been compromised, please contact us immediately. If you reside in the EEA, the legal basis for these data processing activities lies in our legitimate interest in ensuring the security of our website for you and other customers, in accordance with Art. 6 (1) (f) of the GDPR.
Communicating with you and improving the Services. We use your personal information to provide customer service and improve our Services. This is in our legitimate interest to ensure our responsiveness, provide you with effective services and maintain our business relationship with you in accordance with Art. 6 (1) (f) of the GDPR.

Cookies

Like many websites, we use cookies on our Site. For precise information on the cookies we use in connection with operating our store with Shopify, visit https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Site and Services (including to remember your actions and preferences), to carry out analytics and better understand how users interact with the Services (in our legitimate interest of administering, improving and optimising the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor services, products and advertisements on our Site and other websites.

Most browsers automatically accept cookies by default, but you can choose to configure your browser to delete or reject cookies through your browser controls. Please bear in mind that removing or blocking cookies may affect your user experience and may cause some Services to malfunction or become unavailable, including certain features and general functionalities. In addition, blocking cookies may not fully prevent the way we share information with third parties such as our advertising partners.

Our website also recognises the Global Privacy Control (Global Privacy Control, GPC) signal, which allows you to opt out of certain uses or disclosures of your information. If you inform us of your preference via the GPC signal, we will treat this signal as a valid request to opt out of sharing or targeted advertising for the associated browser or device and, if we are able to associate the device sending the signal with a Shopify account, we will also apply this request to the account. To learn more about the Global Privacy Control Global Privacy Control, you may visit https://globalprivacycontrol.org/. In addition to the Global Privacy Control signal, we do not recognise any other Do Not Track signals that may be sent from your web browser or device.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for the purposes of contract performance, legitimate purposes and other reasons subject to this privacy policy. These may include:

From suppliers or other third parties who perform services on our behalf (e.g. IT management, payment processing, data analysis, customer service, cloud storage, order fulfilment and shipping).
Commercial and marketing partners to provide you with services and to send you advertising. Our commercial and marketing partners will use your information in accordance with their own privacy notices.
When you request that we disclose, or otherwise consent to our disclosing, certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations, with your consent.
With our affiliates or within our group of companies, in our legitimate interest of running a successful business.
In the context of a commercial transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or third parties.

Over the past 12 months the following categories of personal information and sensitive personal information about users for the purposes described above, in the sections "How we collect and use your personal information" and "How we disclose personal information":

Category	Categories of recipients
Identifiers such as basic contact details and certain order and account information The categories of personal information listed under the California Customer Records Act, such as basic contact details and certain order and account information Commercial information such as order information, purchase information and customer service information Internet or other similar network activity, such as usage data Geolocation data such as locations determined by an IP address or other technical measures	Suppliers and third parties who provide services on our behalf (such as internet service providers, payment processing providers, order fulfilment partners, customer service partners and data analytics providers) Business and marketing partners Affiliates

Categories of personal information	Categories of recipients
Identifiers such as name, email address and phone number	Business and marketing partners
Commercial information such as records of products or services purchased	Business and marketing partners
Usage data	Business and marketing partners

User-generated content

The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content in any public area of the Services, that content will be public and accessible to everyone.

We do not control who will have access to the information you choose to make available to others, and cannot guarantee that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the confidentiality or security of information you make public, nor for the accuracy, use, or misuse of any information you disclose or receive from third parties.

Third-party websites and links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies as well as their other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on those sites. Information you provide on public or semi-public areas, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without limitation on how we or any third party may use it. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details provided below to request its deletion.

As of the effective date of this privacy policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) the personal information of individuals under 16 years of age.

Security and retention of your information

Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee "absolute security". Furthermore, any information you send to us may not be secure during transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

The retention period of your personal information depends on various factors, such as whether we need this information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your rights

Depending on where you reside, you may benefit from all or some of the rights listed below in relation to your personal information. However, these rights are not absolute and may only apply in certain circumstances, and in some cases we may refuse your request as permitted by law.

Right of access/right to know: You may have the right to request access to the personal information we hold about you, including details relating to how we use and share your information.
Right to erasure: You may have the right to request that we delete the personal information we hold about you.
Right to correction: You may have the right to request that we correct the personal information we hold about you.
Right to data portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to opt out of sale, sharing or targeted advertising: You may have the right to request that we do not "sell" or "share" your personal information, or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined under applicable privacy laws. Please note that if you visit our Site while the Global Privacy Control opt-out preference signal is enabled, depending on where you are located, we will automatically treat this as a request to opt out of the "sale" or "sharing" of information for the device and browser you are using to visit the Site.
Restriction of processing: You may have the right to request that we stop or restrict our processing of personal information.
Withdrawal of consent: Where we rely on your consent to process your personal information, you may have the right to withdraw that consent.
Appeal: You may have the right to appeal our decision if we decline to process your request. You may do so by responding directly to our refusal.
Managing communication preferences: We may send you promotional emails, which you can opt out of at any time by using the unsubscribe option displayed in our emails. If you unsubscribe, we may continue to send you non-promotional emails, such as those relating to your account or orders you have placed.

You may exercise any of these rights where indicated on our Site, or by contacting us using the details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to a request. In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.

Complaints

If you have complaints about the way we handle your personal information, please contact us using the details provided below. If you are not satisfied with our response to your complaint, depending on where you reside, you may have the right to appeal our decision by contacting us using the details provided below, or to lodge your complaint with your local data protection authority. For the EEA, a list of data protection supervisory authorities can be found here.

International users

Please note that we may transfer, store and process your personal information outside the country in which you reside. Your personal information is also processed by employees and by third-party service providers and partners in those countries.

If we transfer your personal information outside of Europe, we will rely on recognised transfer mechanisms such as the European Commission's standard contractual clauses, or any equivalent agreement issued by the relevant UK authority, as applicable, unless the data transfer is to a country deemed to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this privacy policy, or if you wish to exercise any of the rights available to you, please call or email us at contact@1969.fr or contact us at 560 Avenue du Garlaban, Gémenos, 13420, FR.

For the purposes of applicable data protection laws, and unless explicitly stated otherwise, we are the data controller of your personal information.